Friday, April 3, 2015

Automobile - Car - Product Development - Design





2015

The design related aspects self-driving vehicles are an important issue in this year.

Gerry McGovern is , the design director and chief creative officer for Jaguar Land Rover. He was debuting the 2016 Range Rover SV Autobiography, the company's latest limited-edition luxury vehicle in New York Auto Show  2015.

THE BACKSEAT WILL GET MORE LOVE
The office of the future may be the backseat of a self-driving car. The car designers are planning on making the back seat  more comfortable. The roomy backseats feature calf rests, coolers to chill drinks in, and tables that pop out of the arm rests for eating or working in comfort.

LOOKING GOOD WILL (STILL) BE A TOP PRIORITY
"That’s a 22-inch wheel," is now accepted and welcomed.  "Twelve years ago the theory was that people wouldn't want a bigger wheel, because the tire wrapped around it would by comparison look smaller and thus not as safe. That hasn't proved to be true. It made the vehicle better looking,On the first model that Range Rover offered with an option of a 20-inch wheel compared to an 18-inch one, 80% of customers opted for the larger size. The power of aesthetics has to be understood. We tend to like to talk about technology features because we think it’s more worthy, but actually design in itself, the aesthetics, should be celebrated.
http://www.fastcodesign.com/3044443/innovation-engine/jaguar-land-rover-design-chief-on-creating-tomorrows-most-desirable-cars

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