Frugal Engineering - Articles and White Papers by Global Consultants and Media

2013



2012



2011

The Best Way To Innovation? - An Important Lesson from India
http://www.forbes.com/sites/karlmoore/2011/05/24/the-best-way-to-innovation-an-important-lesson-from-india/


2010


2009

McKinsey

Think regionally, act locally: Four steps to reaching the Asian consumer

Local design is all the more important in Asia because customers in many of its markets expect a very wide variety of offerings and short innovation cycles.
sophisticated consumer companies like P&G and Hindustan Lever have repeatedly found that compelling entry-level products and brands are essential for attracting consumers to higher-priced ones, often by “de-engineering” premium products to focus on the features and attributes that Asian customers value most. P&G, for example, cut the price of Crest toothpaste more than 50 percent in China by reducing the cost of packaging, which is less important to consumers than being able to choose from a variety of flavors.
http://www.mckinsey.com/insights/marketing_sales/think_regionally_act_locally_four_steps_to_reaching_the_asian_consumer


2008


2007


2006