BMW. It has begun the global launch of the all-electric i3 that will begin reaching U.S. customers in 2014. Initial reviews of the car have been close to rapturous, with test drivers declaring that the i3 "drives just like a true BMW."
The size and price of the Model S make it impractical for most people. But it has been successfully launched, and Tesla expects to sell 21,000 of them this year at prices starting at $72,000 before any federal tax credit. If it succeeds, it would equal the combined volume of Jaguar, Bentley, Maserati, Lamborghini, and Rolls-Royce.